Valentine Watkins is a Melbourne-based product content designer currently at Canva.
He specialises in product name validation and thrives at the midpoint of product design, UX research, product marketing, brand, localisation and legal IP.
He’s particularly interested in product launches and the lighting-in-a-bottle moment when launch language becomes the catch-all for a whole consumer category.
Once, he tried to make the idea of “product-language fit” a thing like “product-market fit” (it hasn't fully caught on yet but he does own the dot com domain just in case).
Lately, he’s getting into AI in a big way, but then again aren't we all for better or worse.
At uni, he wrote a Masters thesis on Shakespeare and had no idea what he wanted to do with his life but that was OK because his job title and specialty didn’t exist yet.
Outside of work he likes fine wine, cats, bargain-hunting, and going for big long city walks with his partner. He also likes going to the world's various Disneylands but claims he's not a Disney adult and it's all for design research.
